![]() Zeiss lenses are optically perfect and made to the most exacting standards in the eyewear industry. We made the frame out of Monel, a very lightweight nickel alloy that feels unbelievable to wear.Īnother aspect of our brand is that we use only Italian Carl Zeiss lenses. We created a custom, spring loaded, temple arm that looks like a rocket. We were able to make some really unique aspects of this frame. It’s a 58mm aviator, which is the most popular size for an aviator. We named it after the Mercury space program. The boutique and specialty eyewear market affords IVI much more latitude to create something that differs from the standard eyewear on the market today. ![]() But to accomplish that, it meant turning the ship in a different direction. We felt the styles he created were much better suited to a boutique market. Our sun line designer, Jerome Mage, is a world-renowned eyewear designer. The action sports industry has been on a steady sales decline for years, so after my wife (Alison) and I acquired IVI, we determined that IVI’s proper place in the eyewear space is in the lifestyle segment. IVI was started as an action sports-centric brand. Oh my gosh, NO! Our experience has been the classic story of the struggles of brand building. Overall, has it been relatively smooth? If not, what were some of the struggles along the way? IVI sunglasses are unique yet, wearable and timeless.All IVI sunglasses are prescription friendly.These same lenses are found in Chrome Hearts brand eyewear costing upwards of $2,000. They provide 100% UVA, UVB and Blue light protection with precise clarity. The Carl Zeiss lenses are ultra-premium, impact resistant and optically pure.The foundation for the IVI product line: distinctive, innovative handcrafted designs made from premium materials such as Italian acetates from Mazzucchelli 1849, aerospace grade aluminum and industry defining lenses from Carl Zeiss.IVI Vision is a premium independent eyewear brand that is designed in California and handcrafted in Italy. So, before we jump into specific questions about the practice, why don’t you give our readers a few quick bullet points about you and your story. Polarized options are available with some colorways.Today we’d like to introduce you to Patrick Moriarty. They provide 100% UVA and UVB protection with precise clarity. Laser etched with the signature z, the polycarbonate lenses by Carl Zeiss are ultra-premium, impact resistant, and optically pure. The temple arms are connected using a custom mono block hinge. The exposed rim wire is composed of Monel metal which also features custom adjustable nose pads. Peek is an incredibly flexible and lightweight thermoplastic until now, was only found in precision medical devices and aerospace applications. The frame and temple arms represent the first ever use of peek thermoplastic in eyewear. Prepare to enjoy these name brand aviator glasses! FEATURES AND BENEFITS Frame technology: Singer, songwriter and 3x Grammy award winning artist P!nk completes her look with our Division Polished Black Chrome / Grey Lens 2. The aviator look is the way to go! PRODUCT SUMMARY These premium aviator sunglasses with exceptional comfort and quality will not disappoint. The classic aviators you know with a new sleek look. With the Division you’ll set yourself apart from the rest. The sunglasses are designed to give an effortless look and to fit perfectly on your face. Keep ahead in fashion with these gladiator glasses-inspired shades-nice, new, and never underwhelming. These shades can make anyone pull off a stunning look. These designer shades gets the crowds’ attention and makes you the center of the spotlight. Signature Carl Zeiss lenses ensure precise clarity in the air but iconic style anywhere. Division is also the debut of Peek thermoplastic technology, introducing innovative solutions to the population and serving more pointedly as sunglasses for pilots. With a stunning array of eight different color variations and an individualized combination of vintage and futuristic influences, Division is unmatchable, as though designer aviator sunglasses have been given a modern makeover. Division Rob Dyrdek Signature Series Sunglasses - Blue Black Marble-White / Blue Grey
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